Patents, registered designs, copyrights and trade marks, provide valuable ways to conserve constituent elements of your product, service or brand. Among all the forms of Intellectual Property protection, only trade marks, however, have an intangible life and can thus, outlive the rest.

The registration of trade/service mark in Malaysia is governed by the Trade Marks Act 1976, the Trade Marks Regulations 1983 and the Trade Marks Regulations, 1997. To comply with the TRIPs Agreement, the Act was amended in Year 2000 to give protection for well-known marks and to make provision for broader measures.

A trade mark or brand, once used in the market, will enthrall a personality which shall then emerge as the most valuable form of intellectual property for a company. Trade mark rights are indefinite, and owners who recognised the potential of these rights invest heavily in brand-building, advertising, promotion and product development. This investment is worth the price as it brings boundless benefits to the investors in term of :

Any person or corporation (local or foreign) claiming to be the proprietor of a trade/service mark, used or intended to use in relation to goods/services, may apply to register the mark provided that the mark does not conflict with prior registrations or applications in the register and at least capable of distinguishing the goods/services for the user from the goods of others.